De was 'Van 't Leven'

Growing up in a laundry shop, I developed a passion for doing laundry. Frustration over how people handle their laundry sparked the idea to create a guide and teach others the basics, a practical and personal manual. What began as an inventory of everything that can be washed evolved into a book (or several) with its own voice and rhythm. Guided by a self-developed “teacher” persona, the content took shape through text, visuals, and design. A project where knowledge, memory, and design come together. Clear, personal, and made with love for laundry.